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On 12 November P&G FemCare brands announced a joint programme to provide school-based support and feminine hygiene products to girls in Southern Africa through HERO: a UNA-USA campaign.
Girls living in sub-Saharan Africa can miss up to four days of school each month because they lack the basic necessity of sanitary protection and other resources to manage their periods, according to the campaign. To help give girls in this part of the world a better chance at an education and to raise awareness of this issue, P&G brands Always and Tampax are joining forces with HERO, an awareness building and fundraising initiative of the United Nations Association to launch the Protecting Futures program.
According to research, 10% of school-age African girls do not attend school during menstruation or drop out at puberty because of the lack of clean and private sanitation facilities in schools. And, if a girl has no access to protective materials or if the materials she has are unreliable and cause embarrassment, she may be forced to stay at home while menstruating. This absence of approximately four days every four weeks may result in the girl missing 10 -20% of her school days The Protecting Futures program will provide products and services to help keep girls in school as well as help foster the overall health and well-being of every child in the targeted school communities.
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